The best advertisements tell a story. And the best stories are often told with captivating visuals and great audio. That’s why Instagram is a compelling advertisement platform. Instagram, has 400 million users and is continuously growing. It also has seamless sharing capabilities with other social media platforms like Facebook and Twitter, making Instagram ads a highly-viable investment where your business can tell your own stories and actively and creatively engage with your target audience.
Instagram ads are beneficial for both big businesses and SMEs. It gives your business a great head start, whether you’re aiming for a local market or for global exposure.
A picture paints a thousand words. In the case of your business, incredible imagery can reach thousands of users, and can lead to even more opportunities to engage them. Photo ads are simple and their message concise but when used properly, a picture can inspire users to take good notice of your brand.
With sound, motion and a great storyline you can capture the attention of your audience and have them wanting for more. Instagram ads allow 30-second videos. It may seem short, but in the hands of a professional team, your Instagram ad can be compelling enough to be the next trending topic.
Carousel ads take picture ads to another level. With a swipe, users can see more images related to the main image. A dedicated button can also take users to your website, so they can learn more about what your brand has to offer.
With photo ads, businesses can tell their story through beautiful imagery. Whether it’s inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.
Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format.
Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.
ADVERTISING ON INSTAGRAM
With a community of more than 400M, Instagram is one of the world’s largest mobile ads platforms.
Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads.
Instagram ads are now available globally for all businesses — big and small.